BY PAMELA – CO-FOUNDER OF NAKED KLAY
As a qualified makeup artist and a massive beauty junkie, I’ve always had a strong passion for makeup and beauty. From when I was a young girl, I used to constantly spend my time watching YouTube videos and following social media influencers on the latest trends to make your skin look flawless and how to prevent early signs of ageing. This is where my makeup/skincare journey really took off, but since then, I have learned so much more.
A SHIFT IN TODAY’S DEFINITION OF “BEAUTY”
There has been a major shift in the definition of “beautiful” for today’s generation, leaving many of us in our early adulthood feeling as if we need to look like society's standards of beauty. This can be partly attributed to the take-off of social media in the last few years, and I can definitely relate to the millions of girls who say they don’t feel as beautiful as the models that we look up too on Instagram.
However, my journey with developing Naked Klay completely changed my perspective. It’s been a long road, but everyday I’m learning how to embrace who I am and the features I have. It all starts with being a healthier version of yourself and looking after not only your skin, but your body, your mind and your overall wellbeing as well.
THE POWER OF TRADITIONAL CHINESE MEDICINE (TCM)
Embracing your natural beauty tied in perfectly with the inspiration my mother gave me through her studies in Traditional Chinese Medicine (TCM), which largely focuses on the balance of yin and yang. Heavily rooted in mind and body wellness, TCM emphasises on taking care of the roots of the problems that affect all areas of your body, including the mind, rather than just your symptoms. For example your skin’s quick fix may not just be skin-care it may be addressing the roots of the problem such as excess heat in the body from certain foods you eat, or a malfunctioning metabolism system caused by poor circulation of blood, causing acne. To be the healthiest version of yourself, a balanced lifestyle is necessary.
TCM just made sense for our skincare brand, especially when it came to the healing ingredients used in our products. Taking a healing approach, we combined a number of different herbs, botanicals and natural ingredients to create formulations that suit different skin types and concerns, such as breakouts, dryness or ageing. TCM provided us with a unique perspective into beauty and lifestyle choices, which guided us on our journey to creating Naked Klay.
BEAUTY IS NOT DEFINED
My goal in life is to send a message to the world that beauty is not defined and we are all beautiful in our own individual way. I want to educate not only women, but everybody in Australia, overseas or wherever it may be that self-love is so important. I want people to be able to embrace their natural beauty and not feel like they should hide behind makeup, but instead wear makeup as a self-expression. And at the end of the day when they take their makeup off, I want them to feel just as beautiful.
My promise to my mother is to create awareness that goes far beyond. Feeling like you are not beautiful can lead to many underlying issues within yourself such as low self-esteem, anxiety or mental disorders. Society's superficial idea of beauty has led to these issues today, and I want to be able to support as many people as I can.
Throughout my NK journey I will be investing my time into supporting non-profit organisations who focus on positive thinking, self-love awareness and mental support. This is such a strong message and addressing these issues is not attention seeking. I endeavour to normalise talking about mental health, instead of leaving it until it’s too late.
BE KIND TO YOURSELF
Being a part of the NK journey is a lot more than just amazing, advanced skincare. It’s following us on the road to help you become a better version of yourself, teaching you to respect yourself and to enjoy and encourage that there is only one of you in this world, and that is so special.
My grandmother framed me a poem that says:
“I am unique
I am loveable
I am significant
I am enough
I am important
I am special
I am healthy”
She told me to read this to myself not just once, but numerous times a day. Whoever’s reading this right now, I encourage you to do the same. It can change your life. You are important in so many ways. Positive thinking is a powerful source in attracting what you want in life and how you see yourself.
Be you. Be kind to yourself.